DTG (Direct to Garment) is a relatively new fabric printing method that prints an image directly onto a garment or fabric through what is essentially a modified version of a traditional inkjet printer. Think of a regular inkjet printer which has been modified to “accept” garments instead of paper. The ink is printed directly onto fabric which results in exceptional “hand” (common term in the industry referring to how a garment feels once the image or design has been printed on it), and offers more flexibility than screenprinting in terms of color variation and turn-around time (especially for smaller orders).
Originally it was best suited for light garments as white ink was not available. As the technology continues to advance, however, major DTG printing providers are adding dark garments to their lists.
Since the technology is relatively new it is more likely that small to medium-sized businesses will be able to incorporate a DTG printer into their operation as they are quite expensive. To give you an idea, I was at a trade show in Atlantic City marveling at a DTG printer in the process of printing a t-shirt when I was told the machine would cost upwards of US$10,000. For me, the discussion stopped right there…
Long story short, DTG printing is not for everyone-at least not at this point. It suffers from mixed reviews. Determining if its right for your business will depend on your own judgement and research. How “good” or “bad” it is seems to vary depending on the type of business, its client base, and individual experiences. It is important to remember, however, that it is a relatively new technology and once perfected could change the lives of many a t-shirt printer due to its flexibility.
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